Visual Communication Design in Print Advertising under New Media Environment

The emergence of too many new media in the information age has also brought about trouble complicated information. Every day, people’s eyes are exposed to at least hundreds advertisements. audience’s attention is limited, and number advertisements constantly increasing. public suffers from severe visual fatigue. New can be seen everywhere our daily life. In today’s digital world, people cannot leave multimedia technology. This paper aimed exploring communication design print advertising environment. Aiming technology advertisements, this describes stereo vision detail rationally analyzes ideas through addition, conducts on-the-spot investigation analysis environment, explore Experiments show that for different groups people, acceptance environment not same. terms acquisition methods, television still carrier most obtain information, accounting 40.67%. Secondly, obtaining mobile applications second, 33.3%.